Freshtrak
Role
Brand Designer
Studio
ZoCo Design
Services
Brand Positioning
User Research
Identity Development
Collaborators
Andrew Bromwell
Ryan Wilson
The Mid-Ohio Food Collective’s goal is to end hunger. To do this, they had the idea for FreshTrak—a food bank management platform and customer-facing app—for all food banks to use.
We were able to sift through all the ideas the team had to define a feature roadmap for the product. We balanced usability with variable agency needs to design an app that appeals to customers and food pantries alike.
FreshTrak is a product of Mid-Ohio Food Collective, so we wanted to design visual identity that complemented their brand, but could also stand on it’s own. The symbol and app icon combined food, geolocation, and data—hitting on the core tenets of the product.
The customer app makes finding food easy, breezy, and beautiful—the way it should be. Now it’s easy to see what food pantries are open nearby and pre-register for faster pick-up. With personalized recommendations, customers come for the food pantries but realize the full breadth of services—even beyond food.
The administrative app focuses on efficiency, accuracy, and insights. Food banks and pantries have had their own issues. With their current systems, they have duplicated, inaccurate records. This data is required by regulatory agencies and donors to keep food banks doing what they’re doing.
