Fahey Bank
Role
Visual Identity Designer
Studio
ZoCo Design
Services
Brand Positioning
Visual Identity
Verbal Identity
User Research
Identity Development
Collaborators
Andrew Bromwell
Ryan Wilson
Fahey Bank has been fully invested and serving the community of Marion, Ohio since 1865—providing support and guidance for families and businesses, generation after generation.
Fahey wanted to reposition their brand and messaging to help target the next generation of customers in central, Ohio. With new services and technologies on the horizon, they needed a brand that accurately reflected who Fahey Bank is today. We conducted customer interviews and developed a brand strategy to inform a new brand language.
We learned that banking relationships are kind of lack luster—both boring and stressful but a necessary part of life
Fahey wasn’t born yesterday. The custom word mark captures the strength and attitude of the new era of Fahey bank. A little more on the edgy side to meet bankers where they are in their current banking relationships. The identity strikes a balance between traditional and progressive in a bold and trustworthy way while leaving room to build and scale their visual vocabulary for years to come.
