Formance
Role
Visual Identity
UI Designer
Studio
Odi Agency
Services
Visual Identity
Web Design
Collaborators
Stetson Finch
Charisse Bennett
Formance’s infrastructure solution tackles the challenges that payments engineers, heads of payments, and product managers often face.
Formance needed to create a brand identity that captures the full range of their vision and client needs. With powerful tools for managing complex fund flows, Formance helps businesses stay ahead and keep innovating. Because the brand brings so much value, it needed a fresh identity that better communicates its impact.
The Brand Concept
The brand identity centers on a unique logo called the Connector, symbolizing Formance's role as a central hub for financial infrastructure. Its circular, fluid design represents both approachability and technical empowerment, while the logotype in the Polymath typeface combines geometric precision and modern styling, reinforcing a sense of confidence and approachability.
Visual Language
The visual language is grounded in the Connector concept, which extends across all branding elements to reflect customization and interconnected payment solutions. This design system features adaptable shapes and scalable graphics that reinforce infrastructure strength and platform modularity.
