BoxC
Role
Visual Identity Designer
Studio
Focus Lab
Services
Brand Strategy
Visual Identity
Verbal Identity
Web Design
Illustration
Collaborators
Haley Bridges
Idoia Gkikas
Brian Perez
Shabnam Gideon
Natalie Kent
Aimee David
Justin Sims
Traditional international e-commerce shipping loses the local touch, with retailers using methods convenient for them but confusing for customers.
BoxC revolutionizes this by enabling e-commerce businesses to effortlessly connect with global buyers, bridging the gap between sellers and consumers. It transforms regional businesses into global players, acting as a translator that unifies what was once divided.
BoxC's innovative thinking serves as a recurring inspiration for its distinct and dynamic visual identity. The design narrates a tale of customization, flexibility, and progress, cleverly incorporating elements that nod to both its name and core function—a box.
The visual identity reflects BoxC's dynamic and innovative spirit. The logotype, crafted from simple geometric shapes, conveys strength and authority through an all-uppercase format.
The custom "X" symbolizes the dual-audience platform, while the two squares represent unity, emphasizing BoxC's ability to break barriers. The visual language, inspired by package stickers, subtly references travel and echoes BoxC's collaborative ethos.
